Villa Nova is part of The Romo Group. Villa Nova creates distinctive and eclectic printed fabrics, decorative weaves, sheers, wallcoverings and cushions complemented by a spectrum of plain and semi-plain weaves. Villa Nova’s in-house design team identify trends that shape the look and feel of each launch. The team take inspiration from nature, art exhibitions and emerging trends in fashion. Their initial research takes the form of visual mood boards, collating colour and design inspiration to formulate the first concept ideas for a collection. A design usually starts with hand drawn sketches or hand painted artwork that is often manipulated and reworked to achieve a final design. Each design is developed further using our computer aided design system (CAD) to work out pattern repeats and different colour combinations.
The design team collaborate with expert weavers and printers to select appropriate fabric qualities, weaving techniques and printing processes to realise their ideas and turn each design in to a unique Villa Nova product that fits with the look and style of the overall collection. Through many weaving, printing and colour trials the products are finally edited down to create the complete coordinated collection. The whole process from initial concept to final realisation of the designs and product launch can take between 12 – 18 months, with the design team having critical input at every stage of development, ensuring the final product is of the highest quality.
Colour is an essential part of the Villa Nova story and the design team strive to incorporate an extensive range of both classic and contemporary shades, ensuring the palette continually evolves. Each season new fashion forward shades are added to the palette so every new launch has a fresh appeal.