Crucial Trading is founded by David and Janet Green in London. Set up to exclusively produce and sell only natural material floorcovering and remain at the forefront of innovative design.
Our bespoke rug service was introduced to the Crucial Trading product range, allowing customers the opportunity to build a rug to match their exacting requirements, which is now fulfilled by a talented team of craftspeople in our Kidderminster workshop.
The first Crucial Trading showroom opens in Westbourne Park Road, London. A high street presence set to raise further awareness of the brand and for the first time, invite passing footfall to explore the collection and fuel imagination. The second showroom would open in South West London in 1992. Located on Kings Road, within the Chelsea Design Quarter, our presence would be felt at the hub of luxury interior design.
2019 – Crucial remains loyal to innovation and inspiring design with over 100 different floorcoverings in our collection including award-winning ranges such as Mississippi and Fabulous and materials including Sisool. Crucial Trading were the first to create this new blend of floorcovering in the UK, setting a new trend for the combination of tactile Sisal and soft Wool.